Taxify has changed its name to Bolt as it aims to roll out the electric scooter rental service into its markets.
The CEO of Taxify, Markus Villig, states that the old name was way to restrictive as it had the name “taxi” in it.
Taxify broadening its horizons
Taxify is in direct competition with ride-hailing companies such as Uber. As it is ranked at number two in Europe, right under Uber.
This growth has not come without challenges and according to the CEO of the e-hailing company, growth is necessary
The e-hailing company made the announcement on Thursday and soon after changed its name.
To ensure that there is no confusion amongst its users, Taxify has listed its new name as Bolt (Taxify).
Taxify believes that the future in transportation is electric.
Taxify says that they have outgrown their brand, which is mainly transporting via cars, and has been looking for additional funding after having secured 2.2 billion from Daimler, the Mercedes-Benz mother company.
Taxify and the San Francisco scooter craze
Bolt was initially launched in Paris as a sub-brand of Taxify, which rolls out electric scooter rentals.
Much like Uber’s sub-brand’s, Uber-black and Uber-Van.
In September 2019, Taxify launched Bolt in Australia.
E-hailing companies have identified electric scooters as the future of transportation.
The wave of electric scooters as a form of transportation within San Francisco reinforces this belief.
The e-hailing company has said;
“Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”
Taxify states, that their ambition is to solve transportation problems and that staying in the passed would not do that.
Taxify, further, emphasises that it has only changed its name and thus remains an independent company.
The e-hailing company plans to broaden its brand by entering the public transport sector as well as include other individual transport modes for the future.
Bolt (Taxify) has 25 million users, in mainly, second tier cities.
These users come from 30 countries across Europe and Africa.
In addition to the new focus on electricity, the word “Bolt” ensures that the e-hailing company’s users can rely on speed.
What’s going to change for you?
Nothing, really. The app will simply update to the new name and visual style over the following weeks. You’ll still get rides in the same way and at the same price.